Fresh & Co. Logo and Branding Refresh

Overview:

Fresh & Co. is a local grocery store specializing in fresh produce, organic goods, and artisanal products. We've been serving the community for over a decade and have built a loyal customer base. However, we feel it's time to update our branding to better reflect our values, commitment to quality, and connection with our customers. We're seeking a talented graphic designer to help us revamp our logo and branding materials to give our brand a fresh, modern look while maintaining our identity.

 

Project Objectives:

  • Logo Redesign: We need a redesigned logo that reflects our commitment to freshness, quality, and community. The new logo should be versatile, scalable, and easily recognizable. It should work well on various marketing materials including signage, packaging, and digital platforms. We want our logo to be somewhat similar to our current logo, as it is already recognized throughout our customer base.

  • Brand Identity: Along with the logo, we're looking for a cohesive brand identity that encompasses our values and resonates with our target audience. This includes color scheme, typography, and any additional design elements that can be used across different touch points.

  • Branding Materials: We need support in updating various branding materials such as business cards, letterheads, signage, packaging labels, and social media profiles to ensure consistency across all channels.

  • Brand Guidelines: Provide a comprehensive brand style guide that outlines proper logo usage, color codes, typography guidelines, and other design specifications to maintain consistency in future marketing efforts.

Target Audience:

Our primary target audience includes health-conscious individuals, families, and food enthusiasts who prioritize quality and freshness in their grocery shopping. They are likely to be environmentally conscious and value supporting local businesses.

Design Direction:

We envision a design that feels fresh, modern, and inviting. It should evoke feelings of trust, authenticity, and community connection. While we want a modern update, we also want to retain some familiarity with our current brand to ensure recognition among our existing customer base.